Tuesday, March 30, 2010

Video marketing and the book trailer

I'd love to get a camcorder and video-editing software and create my own author interviews and book trailers, like those of Monica Holloway, Kelly Corrigan and hundreds of other authors at companies such as HarperCollins Publishers. I'm just as market savvy as the rest of them, I just don't have much money. There's no way I can pay thousands of dollars to a marketing company to create slick videos of me and my "Adirondack Attic" books. And I don't have hundreds of dollars to get a camera and software. Someday I'd like to make the videos myself, post them on my web site and YouTube and wait for book orders to stream in.

One expense at a time. There's nothing in the budget for online video marketing. Printing is my number one cost at the moment for my Adirondack books and Meet the Town community guides. Then there's operating expenses, business loans, food, gas, the light bill, and yes, the mortgage. And there's never money for a vacation (well, every five years we go to Nashville, but that's about it).

I'm left daydreaming ... I wonder how much a video could drum up my book business, with "Adirondack Attic" or "Mostly Spruce and Hemlock" going viral. I feel as though my marketing plan is collecting dust along with antiquated books underneath spider webs on the top shelf in the basement of a second-hand bookstore in the middle of the woods. That musty odor is the smell of missed sales.

As I publish new books this year, I'd like to spark interest with online video, just to see what the hubbub is all about. Does it really work? I suppose it can't hurt. Yet, when money is tight, how do you really know whether the return will be worth the investment?

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