PR Workshop

"Press Release Essentials: Get Media Coverage on a Shoestring Budget"

Directors at chambers of commerce are extremely busy. They don't always have the time to offer their members training. And Small Business Development Centers don't always have advisers who have firsthand knowledge of what goes on in a newsroom. That's where I'd like to help.

My focus is press releases: How to write and distribute effective ones for small businesses and nonprofit groups that have small or no marketing budgets. New small business owners especially need this kind of training.

I offer a two-hour press release workshop for small businesses and nonprofit groups in the Northeast states of New York, Vermont, Massachusetts, New Hampshire, Maine, Connecticut, Rhode Island, New Jersey and Pennsylvania. If your chamber of commerce or SBDC would like to host a workshop in the near future, let me know and we can put it on the training schedule.

With more than 25 years of journalism and public relations experience, I am uniquely qualified to teach this workshop. I have extensive experience on both sides of the press release.

EDITOR: As the editor of the Lake Placid News, I see the need daily for more education when it comes to writing and distributing press releases. Effective press releases make it into the newspaper.

PR GUY: As a former public relations professional, I've had my successes and failures when it comes to press releases, and those experiences have taught me a lot about the craft. Effective press releases generated media coverage.

SMALL BUSINESS OWNER: As a small business owner with a limited marketing budget, I see the need for getting my messages out to the public at the lowest cost possible. Effective press releases help solve the budget problem.

For these reasons, I created the "Press Release Essentials: Get Media Coverage on a Shoestring Budget" workshop to teach others how they can improve their press release skills.

When workshop participants leave, they will have the basic knowledge of how to write and distribute effective press releases. Plus, they will be given a PR Toolkit that includes a press release template, press release examples, specifications for sending photos and a workshop outline.

After asking Lake George Mirror Editor/Publisher Tony Hall for some advice on sending press releases, his first words were: "Good luck. I wish you could do these workshops in every town." So there is definitely a need for press release training.

I look forward to speaking with you about hosting a workshop for your members and others in your community. To learn more, please call me at 518-891-5559.


Andy Flynn
Hungry Bear Publishing
Saranac Lake, New York