PR Workshop

"The two-hour workshop on Press Release Essentials by Andy Flynn was informative, well-organized, and expressly designed with the audience in mind. There are some great tips for getting your news out to the public. I would recommend the workshop, especially to nonprofits and small organizations. It is well worth your time."
(Karen Peters, President, Wilmington Historical Society)

"Anyone who has ever or will ever write a press release for an organization should attend."
(Linda Friedlander, Garden Club of Lake Placid)

"Press Release Essentials: Best Practices For Your Community Newspaper"

Directors at chambers of commerce are extremely busy. They don't always have the time to offer their members training. And other organizations don't always have advisers who have firsthand knowledge of what goes on in a newsroom. That's where I'd like to help.

My focus is press releases: How to write and distribute effective ones for small businesses, school districts and nonprofit groups that have small or no marketing budgets. New small business owners especially need this kind of training.

This workshop is great training for school districts, where teachers, library/media center staff and administrators learn how to send professional press releases to their local newspapers. Those news items can also be re-purposed for school newsletters, newspapers and websites.

I offer a two-hour press release workshop in the Northeast states of New York, Vermont, Massachusetts, New Hampshire, Maine, Connecticut, Rhode Island, New Jersey and Pennsylvania. If your organization would like to host a workshop in the near future, let me know and we can put it on the training schedule.

With more than 27 years of journalism and public relations experience, I am uniquely qualified to teach this workshop. I have extensive experience on both sides of the press release.

EDITOR: As the editor of the Lake Placid News, I see the need daily for more education when it comes to writing and distributing press releases. Effective press releases make it into the newspaper.

PR GUY: As a former public relations professional, I've had my successes and failures when it comes to press releases, and those experiences have taught me a lot about the craft. Effective press releases generated media coverage for the organizations I represented.

SMALL BUSINESS OWNER: As a small business owner with a limited marketing budget, I see the need for getting my messages out to the public at the lowest cost possible. Effective press releases help solve my budget problem.

For these reasons, I created the "Press Release Essentials" workshop to teach others how they can improve their press release skills.

When workshop participants leave, they will have the basic knowledge of how to write and distribute effective press releases.

After asking Lake George Mirror Editor/Publisher Tony Hall for some advice on sending press releases, his first words were: "Good luck. I wish you could do these workshops in every town." That shows a definite need for press release training.

I look forward to speaking with you about hosting a workshop for your organization. To learn more, please call me at 518-891-5559 or email me at


Andy Flynn
Hungry Bear Publishing
Saranac Lake, New York